SEMA gears up for first ever virtual show next week

The Speciality Equipment Market Association (SEMA) has seen a lot of crazy things take place over its half-a-century history, but the one to top them all might be the first-ever virtual version of the show for 2020, dubbed SEMA360.

As the COVID-19 global health crisis is ever-evolving, plans were originally still full steam ahead for a modified in-person event in Las Vegas, with full safety protocols in place. However citing concerns of unavailable facilities and services, the decision was made to transition fully online.

Organizers state SEMA360 is not meant to be a replacement for the immensely popular annual trade show, but a stopgap until some form of normalcy resumes.

“Creating a platform where the industry can gather and discover new products and trends has always been a SEMA priority,” said Chris Kersting, SEMA president and CEO in a press release.

“SEMA360 is the ideal solution to bring the industry together, at a time when we’ve all been kept apart. The platform allows qualified buyers to interact with manufacturers, see innovative new products, check out top SEMA Show builds, and take in industry-leading educational offerings.”

Attendees this year can expect the following digital features:

  • Walk-around product displays containing details and specs, downloadable images and contact information
  • Opportunity for manufacturers and resellers to interact via meeting rooms with video and chat capability
  • Reveals of 330-plus custom-built cars, trucks and UTVs
  • Industry-leading education sessions focused on professional development and new strategies
  • Press announcements from OEM brands

More than 600 manufacturers have signed on, and there will be approximately 1,000 entries in the New Products Showcase for participants to check out. SEMA360 runs Nov. 2 to 6 — visit the website to register and view the full activities schedule.

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