Streaming specialist Roku announced today the launch of The Roku Channel in Canada, a new channel specifically dedicated to helping consumers find free movies, TV shows and more acrross its various proprietary devices. The Roku Channel requires no subscriptions, fees or logins. The ad-supported channel, which has already been available for years on the American market, is expected to average about a third less advertising per programming hour than conventional ad-supported linear cable.

“We always aim to deliver the best entertainment selection and value for our customers,” said Rob Holmes, Vice President of Programming at Roku. “Our users are looking for great free content, and with the launch of The Roku Channel we are making it easy for them to find it.”

Every month The Roku Channel will feature a selection of box office hits and great classic movies, starting with Bad Boys, Julie & Julia and Grown Ups, alongside a curated selection of content from existing channel publishers. As of now, those participating include American Classics/Hatch Farm Studios, FilmRise and Total Content Digital; others are expected to be added over time.

Currently, the Roku streaming platform offers a collection of more than 5,000 free and paid for channels that offer access to 150,000 movies and TV episodes. The Roku Channel will be rolled out over the coming weeks, starting today. Once available for their device, users can add the channel from the Roku Channel Store and start streaming content right away.