Kanye’s Yeezy lineup of footwear from Adidas needs little introduction, and one of the latest models to break the Internet this summer was the Yeezy Boost 350 V2 in the new “Butter” colourway. Released in June and in typical fashion sold out quickly online and in-stores on release day, I was lucky to be able to snag a pair locally just after launch.
For the uninitiated, a quick recap on the silhouette. Originally released in 2016, the first few designs were quite bold using bright contrasting colours and the use of a distinctive stripe running down the side of the shoe containing the markings “SPLY-350” (it’s still debated whether the letters stand for Supply or Saint Pablo Loves you, a possible nod to his The Life of Pablo album that coincidentally dropped the same year? 🤔). Last spring, Ye broke with tradition and announced a more subtle “Cream White” variant — which is getting a highly anticipated restock on Sept. 21.
The Butters take after the triple white V2s and are stealthier than the initial batch: there’s no SPLY branding, and the entire upper, laces and all, is done in a pale yellow tone. The patented Primeknit material is soft and stretchy, akin to wearing a sock, and feature a generous heel pull tab and characteristic stitching running right up the middle.
Unlike other Primeknit Adidas kicks, the toebox shape here is quite flat resulting in a tighter-than-usual fit. You may have heard recommendations to go up a full size and that’s valid. I sized up only 0.5 and had to remove the insole to get comfortable, but not to worry if you need to go that route as underneath looks identical to an NMD that doesn’t come with an insole from the factory anyhow.
Moving to the midsole, it utilizes the popular and insanely bouncy BOOST technology, encased in a TPU shell molded to create a ribbed vertical pattern — this creates the Yeezy 350 signature look that’s been used since the jump. The rubber outsole is partially translucent and slightly darker providing some much welcomed contrast.
There are rumours of a Butter restock to closer to the holidays, so keep your eyes peeled. A greyish “Sesame” colourway is also expected in the coming weeks.