Philips is perhaps most popularly known for its line of Sonicare electric toothbrushes, but the Dutch technology giant’s footprint seems ever expanding. The latest offering is the Philips GoPure GP5611 designed to remove floating impurities from vehicle cabins.

Aftermarket electronic air purifiers have long been available for the home though they’re still a bit of a novelty in the mobile space. Breathing in clean air is arguably even more important while driving through different environments, and this innovative product keeps the interior free of up to 99 per cent of airborne ultra-fine particles as small as 0.004 microns (independently certified by the Airmid Healthgroup testing laboratory).

Twist off the bottom half to reveal the replaceable SaniFilter Plus filter, which traps allergens like pollen, dust mites, mold spores and pet dander — in addition to bacteria and respiratory viruses like Sars-CoV-2 — where everything is then up to 99 per cent eliminated using the built-in UVC lighting module in approximately five minutes. Underneath, a HESAMax cartridge, also replaceable, removes chemicals, harmful gasses and unpleasant odours lingering in the cabin.

Finished in a sleek black and silver colour, it’s 250 millimetres tall with a diameter of 75 millimetres and fits into most conventional cup holders. A convenient pull strap makes the device a cinch to pick up and move around. Powered via USB-C when turned on a cool blue LED ring lights up around the outer top edge. In the centre, users can tap the touch-sensitive panel to select between two fan speed settings, or turn the unit on or off.

The Philips GoPure GP5611 retails for $129.99 USD and is available now.