With the Canadian legalization of recreational marijuana use still fresh in people’s minds, everything cannabis related is hot. This phenomenon has now even spread into the wellness sector, case in point the announcement of Urban Juve, the first skincare and beauty brand in Canada powered by cannabis sativa hemp root oil.
Inspired by Ayurveda, traditional Hindu medicine focused on the balance between bodily systems, Vancouver-based Urban Juve’s offerings also feature other natural ingredients like beeswax, chamomile and pure essential oils combined in special formulations to stimulate the healthy regrowth of skin cells.
“There’s something special about these recipes and the knowledge tradition they come from,” said Bhavna Solecki, director of product and content development who has years of experience in holistic therapy.
“There is a real and growing desire for health and beauty products making use of this newly legal substance, and Urban Juve is ideally placed to delight customers looking to find their juve.”
The company has nearly a dozen items available for purchase now across its growing portfolio and I was sent a sampling of select best sellers. As a chronic chapped lip sufferer throughout the four seasons, the lip balm (containing hemp root, oil, hemp seed oil, beeswax, peppermint essential oil) helps keep my skin feeling nourished without any artificial smell or aftertaste found in too many drugstore varieties.
Another favourite is the face moisturizer, coming in three varieties — Vitalize (hemp seed oil, chamomile flower water, pomegranate seed oil), Balance (hemp seed oil, rose flower water, apricot oil) and Align (hemp seed oil, helichrysum flower water, sweet almond oil)— designed for normal to dry, sensitive or normal to oily skin, respectively. It absorbs easily, is non-greasy and instantly refreshing giving off a mild, botanical scent.
Other products include an anti-aging serum (hemp root oil, plant-based hyaluronic acid, sea buckthorn oil, carrot seed oil) that reduces inflammation and promotes collagen reproduction, a trio of daily ritual oils for various skin types to seal in moisture after a bath or shower as well as three face mists acting as a firming toner perfect for use throughout the day or as part of a nightly routine.
Prices range from $10 to $85: visit urbanjuve.com/shop for the complete lineup.