The folks over at Roku, purveyors of streaming devices, say they believe TV should be provided for all – even pets. By analyzing feedback, it was discovered that many customers used TV to help entertain their playful pooch when not at home. Not only that, a recent survey also revealed many customers wished dogs could operate the remote directly to tune into their favourite channels. Well, now they can.

Roku announced today the Press Paws Remote™, designed to make it easy for everyone’s furry companions to take control of what’s playing on the screen. Features include:

Animal-Themed Shortcut Buttons: Ergonomic shortcut buttons get your dog to their favorite shows faster, giving them direct access to pet-themed channels including Animal Planet, where they can catch the latest “Evan Goes Wild” episode, and The Pet Collective on The Roku Channel, where they can watch hours of clips, entertaining memes, and funniest animal videos.

Bark Assistant Technology: The Press Paws remote works seamlessly with your Roku player or Roku TV and features “Bark Assistant Technology.” Various commands are at your pet’s disposal, like bark-to-play, bark-to-pause (for emergency bio breaks) and bark-to-mute.

Built in Sub-WOOFer: a Sub-WOOFer is built directly into the Press Paws Remote that produces very high frequencies, so your hound’s sound is happy in the home.

In addition, The Roku Channel is getting even more paw-some with a row specifically dedicated to four-legged viewers. Starting on April 1, your pet can tune in to some of their favorites.

The Roku Press Paws Remote is on sale starting now at $19.99 in Canada, the U.S., U.K. and Mexico.